26 Logo Design Tips for Newbie Logo Designers

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Are you new to logo design? Or, perhaps you’re an experienced designer who wants to branch out and learn more about creating logos? Although designing logos is in some ways similar to other types of design work, there are many, many things you’ll need to keep in mind… Below, we’ve put together some tips that we consider a “must-know” for graphic designers who are new to logo design. Let’s dive right in!

17 Keys to Designing Your First Logo

 

Before getting started, there are some logo design basics that every newbie designer should know – from the initial planning stages to final delivery to the client. Take a look at the following tips that will help get you started:

  • Understand what a logo is – Ask yourself the question – “What is a good logo?” A good logo represents a businesses’ brand while inspiring trust, recognition, and admiration. A logo must:
    • Be describable
    • Be memorable
    • Be effective (with and without color)
    • Be scalable
  • Study and learn – Learn from others’ mistakes and successes. Look at both good and bad logos so you can better understand what works and what doesn’t.
  • Talk with your client – Spend time meeting with your client to ask them about their business, the goals of the company, and their target market. Learn as much as you can – everything will help you get a better vision of what to convey in their logo.
  • Learn about the competition – Ask questions about the competition. Find out what they’re doing to market their business – what’s working and what’s not.
  • Keep it relevant – Make sure your logo is relevant to the company you’re designing for. For example, if you’re designing for a children’s’ product, avoid anything too serious. Designing for a government agency? Steer clear of a fun, playful approach.
  • Think outside the box – A logo doesn’t necessarily need to show what a company does. Here’s what we mean: A doctor’s logo doesn’t need to show a stethoscope, and a moving company doesn’t need to show a truck. Look at logos like Apple, Nike, and Toyota – all are memorable, yet none reveal what their product is.
  • Sketch it out – Using paper and a pen is sometimes the best way to start off, instead of going straight to your computer. Many designers find this helps ideas flow faster when you’re not limited to what your design program can do.
  • Steer away from trends – The bad thing about trends is that they change over time – often quite quickly. When developing a logo, remember it needs to work for years to come, so avoid using today’s trends.
  • Create a design checklist –If you’re like all other designers, you’re going to find yourself stumped at some point in the process. To help with this, create a checklist that can help you generate new ideas. When you’re stuck, go down the list. Include factors and questions like:
    • Modify – Can I give it a new angle? Can I change the colors, shape, or motion to make it more effective?
    • Magnify – Can I add an element to give it more height, length, or strength? Can it be multiplied or duplicated?
    • Minimize – Can anything be taken away? Shortened? Made lighter in color?
    • Rearrange – Can any elements be rearranged? Should I alter the layout or pattern?

9 Quick and Dirty Logo Design Tips for Newbies

Now that you’ve got the basics down, it’s time to start designing. Keep in mind, even the world’s greatest idea can be ruined if you don’t keep your factors simple. While designing, consider the following:

  • Limit your fonts – There are hundreds of fonts to choose from, but using too many in one design will make your logo lose coherence. Most professionals recommend using no more than two fonts.
  • Create unity – There should be a sense of unity among all the elements in the logo; the font, shapes, and more – you don’t want it to look like several elements were mashed together.
  • Make it scalable – Your design should be created for use in many sizes – from a small business card to a large sign.
  • Consider all backgrounds – Make sure your logo can be used on a black background too, in case the client wants to use it on something that’s darker in color.
  • Make it work for white and black…AND color – Create the logo in black and white before adding color. When you’re satisfied with the result, then start adding color. This will help you judge the logo based on its shape and lines – because face it, no amount of color or gradient can save a poorly designed logo.
  • Avoid photos – Photos are hard to scale and normally can’t be used in all applications. For example, they may be suitable for print materials, but won’t work as well online or in emails.
  • Look at it upside down – During the final stages, look at your design upside down. This will give you a new look at the design, its balance, and white space. Ask yourself: Is there anything else that should be changed?
  • Ask for specific feedback – The more specific a client can be when giving feedback, the better.
  • Be flexible and open-minded – Be open to feedback, even if you don’t agree with it. Instead, give the client what they want, then show them how you believe it can be improved and why.

The above tips can play a key role in helping you design a successful logo. It can help give your client’s business a jump-start and even better, it can help give you the recognition you need to succeed.

Visit PsPrint and learn how you can create effective and excellent-looking catalog printing!

Recommended Resources:

Here are some more resources for newbie logo designers…
Vital Tips for Logo Design
4 Crucial Logo Design Tips
10 Tips for a Logo Design that Works

Pat Malloy believes that effective logo design can improve your business ? and a great design doesn?t have to cost a fortune. Pat recommends that entrepreneurs, small business owners and non profit organizations use a free logo design to better communicate their brand.

  • http://www.logomojo.com/ karen@Logo design

    Great tips for newbies. Color and typography are also the two factors to consider in logo design. A design must look good in black and white before it can be effective on any color. Nice post.

    • http://www.orphicpixel.com Mars

      I agree with you, since logos are used to all the print materials when needed by a company

  • dinesh

    What are you coming to say from those two logos “meteora” and “westhost”, are they good or not? i felt they both are good one.

    • http://www.orphicpixel.com Mars

      in your point of view, are they both good?

      • dinesh

        Actually i am a true newbie, so can you tell the drawbacks of those logos?

      • dinesh

        To me, they both are good, they both follow the rule. as per me.

  • dinesh

    “9 Quick and Dirty Logo Design Tips for Newbies” in this title are you meaning that if i follow these rules the logo will be dirty looking. Is this is what you are coming to say?

    • http://www.orphicpixel.com Mars

      don’t take it literally mate, go on, make you step and design logo

  • http://www.bloggingtechnews.com enursa

    Nice tips. Thanks for share. Try to make logo for my site now.

  • dinesh

    can anyone tell the drawbacks of those logos? i.e “meterora” and “westhost”?

  • http://markarmstrongillustration.com Mark Armstrong

    Very helpful, many thanks. I especially liked the tip about considering all backgrounds, both light and dark.

  • http://www.walterallred.com Walter Allred

    Very nice post!l You presented tons of great questions to ask while designing a logo that no doubt will benefit the end result tremendously. Two of my favorite tips were “make it scalable” and “consider different backgrounds”. Very important, especially if you’re designing your logo for a client. In my experience, the more options you can provide the client, the easier everyone’s life becomes.

    I also have some great pointers, tips, and examples over on my blog if anyone is interested in furthering their knowledge on the subject. Here’s a link: http://www.walterallred.com/digital-design/key-factors-creating-professional-logo-design/

    Thanks again!

  • http://www.majorplayers.co.uk Design jobs

    Nice post. A big help on my part. I’m planning to make a logo for my business.

  • http://www.freelogoservices.com Alice

    An easy way for a ‘non-designer’ to design a logo is with http://www.freelogoservices.com.  I designed one for my business free with a very fee for file download.  Use the online tool totally for free.

  • Anonymous

    Google just proved u wrong :)

  • http://warstwy.com Adam Majchrzak

    Once upon a time I was not here. Very interesting article. You know. Thinking about the logo, you should think about it, so well presented everywhere, not to lay intricate small parts, which is bad when zoomed out to a small format. Often it can be seen in patronatach posters advertising the event. It should also be borne in mind that the logo is a sign of a utility. There comes a time for a logo for a very artistic and so it is hard to remember them.

  • http://warstwy.com Adam Majchrzak

    Once upon a time I was not here. Very interesting article. You know. Thinking about the logo, you should think about it, so well presented everywhere, not to lay intricate small parts, which is bad when zoomed out to a small format. Often it can be seen in patronatach posters advertising the event. It should also be borne in mind that the logo is a sign of a utility. There comes a time for a logo for a very artistic and so it is hard to remember them.

  • http://www.webdesignersmalaysia.com webdesignersmalaysia

    Logo design is a most important part of graphic design. It should be perfect and according to the company services because the logo represents companies brands or corporate identities.
    Your logo should be attractive and massage conveying.

    I am impressed with your post nice TIPS!

  • http://www.shopping-cart-reviews.com Kirsty Lavier

    This is a wonderful tip to logo designers for them not to be stuck with one client because the client wanted some changes every now and them with the logo or not satisfied yet with of the result.

  • http://www.adcuda.com Adcuda

    Very good tips all around. I need to tone down my love for bold fonts, so I can completely agree with your limitation on fonts rule. Now I just need to follow a few more and I’ll be set.

  • http://www.dreamholder-corp.com/ Online Game Developer – Dreamholder

    This is actually a useful tip especially for online game developers. Creating a logo should be very important because when a new product is being introduced, there’s a tendency that potential buyers will consider the logo’s appearance – if it’s attractive or not. It might be a poor judgment but let’s admit it, we often look on the front appearance right?

 

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