The question sounds ridiculous, doesn’t it?  Well, even if it does, do not yet consider a churlish rebuff because this question might be the answer to your problem. Although your immediate reaction might be of the nature, “what?” a deeper look will tell you that maybe your design isn’t meant to filter customers at all!

Here is the hidden glitch which almost all web-designers or companies tend to over look and wonder why the conversions are low in spite of having a website that followed all the rules of website designing: from navigation to aesthetics.

Believe it or not, there is a major difference in designing your website for the visitors and designing for your potential customers. Here are few vital design aspects that you must consider if conversion from your website is what you are thinking of.

 

Design your home page with benefits: 

Benefits and not features and products. Design your website homepage in a way that has gives a sneak peak to everything the site has to offer but does not reveal it all. Consider this. Why would you go to a dress store for the first time if you go? You will probably go by seeing its window dressing. And in a store window, what do you see? Precisely a piece of everything, from the best, to intrigue you to go and see more! That’s how your homepage designing should be. The best of everything that your website has to offer, displayed in front your customer’s eyes; a trap they just cannot avoid. Tell them how they can live their life stress free and lead them to the inner page for how or tell them how they can win a Gucci bag absolutely free and design a clickable button. Benefits are something that convert your visitors to customers.

Make the buying experience pleasant:

Why is one website preferred over another one even if they have the same services to offer? Well, it is because your visitors only buy if it takes them less time and the process is simple and uncomplicated. A flow chart is extremely important for your design structuring. Before you prepare the design of your website, design a flow chart as to how would you like your customers to proceed. Design your site according to the flow chart and make the buying process easy and accessible.

Repetition of imagery:

Hitler said if you tell a lie 20 times, it becomes a truth. Well, point is repetition registers in people’s mind! And that’s what you must harness if you want your visitors to never forget you. This is an easy but a foolproof method to bring your visitors back as customers.

A thank you note:

Is a must! Do not design your website in such a way that once the application closes it returns to homepage. In 90% cases, the customer would think that there had been an error and he/ she got redirected to home page and the buy wasn’t successful. You wouldn’t want your visitors, who are in the threshold to become your potential customers to feel such.  Let them know, their buy was successful and that you thank them for shopping with you. They will come back for sure.

Design an FAQ page:

A very vital aspect of designing is the FAQ page. Let your customers know you are there to help them at any point of time. Your customers like to think that you value them. And this is one vital aspect that changes your visitors to customers. Most website over look the FAQ page and head directly to ‘contact us’ which customers do not follow. Insight is if you want your customers to stay or your visitors to be your customers, an FAQ page is a must.

Further, design social media buttons and share buttons and position them in a place where they are clearly visible. Your customers would not search for your share button. You have to feed it to them for having a website that converts as we talk.

This article has been written by Dhruv Kapoor from Offshore Ally, a company with a team of talented virtual assistants and link builders. Dhruv has keen interest in web designing and also a thing for gaming. Connect with him via Twitter.