People unfamiliar with search marketing often have a difficult time understanding how AdWords works, which is why at WordStreamwe’ve created an infographic to illustrate the AdWords auction process. The infographic explains the AdWords bidding process, helping readers understand what gets entered into each auction, how Google decides which advertisements are shown in various spots, and how Google determines what advertisers should pay.

Take a look at our infographic for a visual overview of the AdWords process. We hope it will add to your understanding of search marketing and advertising with Google AdWords.

Click the image to ENLARGE