Pinterest – An Important Tool For Digital Marketing

Digital Marketing

It is a technique for advertising one’s product via web browsers, online games, game consoles and Smartphones equipped with latest internet facilities. In this advertising technique we grab the attention of those people who use internet seldom or frequently. It has two forms:

  • Pull digital marketing
  • Push digital marketing

Pull digital marketing is a strategy in which with the consumer’s permission various ads, blogs and information is shown to him via email or sms. Marketers can use a lot of techniques to grab the attention of consumers

Push digital marketing is a technique in which marketer himself sends advertisements via email or text messages. For example we come across various sms regarding brands of clothes, event managers, designers, magazine etc through text message or emails in our Inbox.

What is Pinterest About?

PINTEREST is a pin board styled advertising platform where an ad is shown along with an image or video related to it. A little description is also given to it which explains type of the product and its use shortly. This board contains ads of:

  • Events
  • Designs
  • Clothes
  • Food
  • Education
  • Styling
  • Photography
  • Vacations

It was introduced in March 2010 by Ben Silberman, Paul Sciarra and Evan Sharp. The website is working under the management of Cold Brew Labs and is being financed by small entrepreneurs. They worked on the idea of creating a global connection in which people can find and see the things of their interest as they are watching all live in a shop.

Using Pinterest

Pinterest is used as board from which people can pin down their chosen ones’ ad on a separate board by using the option of “PIN IT”. They can also like or download other’s pinned images or can upload some of their own. For registering yourself either you can directly mail to Pinterest website or you can avail the option of social networking websites like Facebook or Twitter. Create an account on either of the website and once you pin or re-pin any ad you will receive a notification on your account. In the current smart phones or iPhone users can download the option of Pinterest from the app store.

Importance of Pinterest in Digital Marketing

Putting up a good impact of a product on its consumer is the most essential part of social marketing. Pinterest provides marketers with an opportunity to highlight its product in hundreds.

One can show the best aspects of his product so that customers may grab the most attention.

While using digital marketing technique, it is necessary to show up a product in catchy enough condition tat if once it is seen a customer should desire to buy it. Pinterest provides this chance to the marketers where they are able to show up the actual product through images or videos related to it.

  • It not only showcases the product but also aids in increasing the number of viewers and the amount of traffic on a website.
  • It also boosts up a business’ revenue and helps company earn more profit.
  • Consumers can select the product they want by observing its characteristics and an outlook it imposes while in use.


Kady Babs is a Certified Professional and freelance writer. At present attached with Test4Prep. This is Best Source for Cisco 350-040 exam. You can try free demos of all certifications with 100% Risk Free and Guaranteed success. Babs has creative writing skills and helping people to get certified on first try.

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