The Advantages Of Creating A Facebook Fan Page

Social medias are getting extremely popular nowadays. That also makes them very important from a SEO perspective. Some of the biggest social medias nowadays are Facebook and Twitter and in this article I am going to talk particularly about Facebook and why it is an awesome idea to create a fan page for your business and what impact fan pages have on rankings.

  1. Get indexed – Yes, fan pages in Facebook get indexed by search engines like Google. It is a great way to raise awareness of your brand because nowadays when people hear about a certain brand they will not only look it up in Google but they will try to find it in Facebook as well. People also tend to look through the pages their friends like when looking for something special. It is like a recommendation and people tend to take recommendations from their closest friends. One of the best things is that even if they don’t go through the pages their friends like, Facebook will most likely suggest that they also like your page or they will just see it eventually.
  2. Competition – You don’t want to be behind your competitors, do you? Almost everybody who has a business nowadays, whether it is big or small, also has a fan page for that particular business on Facebook. You should keep up with the competition and even be ahead of them if you can. Not having a fan page can be a major setback for you. Don’t just give your competition the traffic you can have.
  3. SEO – Fan pages are not only useful for potential customers. In December last year, we found out from Bing and Google that social medias such as Twitter and Facebook actually have a certain impact on rankings. Well, when you think about it, it would be foolish if they didn’t have impact because they are currently two of the biggest social medias out there.
  4. Engage – It is way easier to interact with people who like what you do through Facebook than it is through your website. That doesn’t mean you don’t need a website but people feel like fan pages are more personal. You will also have the opportunity to answer questions and write comments quickly and easily. People like interaction.
  5. Stay current – It is important to know what is going on in the world of search engine optimization because it is constantly changing. Ignoring Facebook, Twitter or other social medias just because you don’t like them or for any other reason is a major mistake. If you want to be successful, you need to do what works and not what you like. Do everything you can to rank higher.

The fact of the matter is that if you don’t want to create a Facebook fan page, there is someone out there who is willing to do it and he will have an advantage over you. Fan pages can’t be a bad thing and you can only benefit from having one.

If you want to achieve efficient Google search optimization (in Denmark, where I work, the experts refer to this term as Effektiv Google søgeoptimering), you must definitely create a Facebook fan page, because it carries a lot of advantages (a lot more than those I had listed).

Mars Cureg

Web designer by profession, photography hobbyist, T-shirt lover, design blog founder, gamer. Socially and physically awkward, lack of social skills, struggles to communicate with anyone who doesn't have a keyboard. Willing to walk to get to the promised land. Photo and video freelancer, SEO.

10 Responses

  1. fanpages are very essential for your business

  2. Dezine Weblog says:

    I do agree with all the points you mentioned, specially SEO point. I just checked my google webmaster tools and noticed that my site is getting backlinks from my facebook fan page 🙂

  3. Kavya Hari says:

    Yeah, i agree with your points and most of the blogger are using the social media for their business purpose.

  4. lauren says:

    yeah and im super glad they made some changes with how they handle custom tabs. at first i didn’t like it and now i LOVE it!!! i just re did my page and now i feel more ready than before to use it to grow my business.

  5. Brett Widmann says:

    It looks like the benefits of this is worth the extra work! Thank you.

  6. Pete G says:

    I have seen valuable clicks come from my FB Fan page in Analytics. Agree with Dezine. I guess for me the hardest part was getting the first 100 “LIKES” on FB. Getting started is the hardest. If you don’t put up quality content the page will just die a slow death.

    Good post!

  7. sherry says:

    You have written a nice and quite informative post about advantage of face book. i am agree with all of the above whatever they have posted. However, I also want you let you know about an another innovative source of use face book and i am sure it will have more effective http://www.idzsolutions.com/.

  8. terry says:

    Thank you for the info…but could you tell me how many ikes are needed for google to start taking notice

  9. Julien says:

    Thank you for the informative posts. I am curious to learn more about the SEO benefits of having an Fan page and if the website hosting the fan page benefits as well.

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