Web designing is not only creating an attractive website. In the contemporary e-world, it is much more. It is creating a user friendly and SEO optimized website apart from an attractive one. Better conversion rate should be the prime target of a web design.
Here are some guidelines you need to consider as you design your website.
Themes and Templates: There is no doubt that theme based WordPress blog is easy to handle and perfectly affordable. But, theme based websites are not ‘that much suitable’ if you are looking for high conversion rate. There are many reasons behind this. For example, the theme might be too generic.
If you are attracted towards one WordPress theme, chances are high that thousands of other webmasters around the world are also attracted for the same theme. This can convert your basic design into a generic one that can hurt your branding. Then, it is tough to customize a theme. There are lots of technical challenges you need to do like tweaking with CSS, HTML, and PHP. It is not easy to do these technical alterations with themes. For high conversion rate, you need to hire a good web designing company rather than focusing on wholly theme based blog.
- Mobile Friendly Web Design: You are well aware of the burgeoning rise in the use of mobile devices – smart phones and tablets – to access the internet. Is your website suitable enough to handle this new challenge? It is important for you to shift towards responsive web design. Google has also recommended responsive design for better SEO. This design will ensure that the same set of URL is presented for both desktop and mobile devices. It will not only easier to manage, but you can expect more sell with unified URL.
- SEO Friendly Web Design: Traffic through search engines is important for the success of your online business. You can ignore it at your own peril. There are lots of ingredients for designing an SEO friendly website.
If you are looking for web designing services, make sure you are sure that the company is comfortable with SEO. User friendly design is the core of SEO. Recently all search engines have started to give prime importance to user experience. Easy navigation, proper arrangement of menus, image optimization, site maps, efficient internal linking, effective management of footer, correct handling of URL parameters, and fast page speed, among many other things are important for SEO friendly website.
- SEO Copywriting: Is there any relations between web design and copywriting? The answer is an emphatic yes. The company you are hiring for designing should be efficient in copywriting also. It is an important part of SEO. The basic purpose of your website is to sell products. Copywriting can help you in this pursuit as they provide sufficient fodder to web visitors. It can generate trust among them for your products. Moreover, good copywriting can help you to get more organic backlinks.
There are many other factors that go into creating a successful website. It is important for you to understand the base and then build the edifice.
Web World is what I belong to. I live and breathe web. I have had deep association with web development since 2005. I have witnessed the transformation of static websites into dynamic and interactive one. And I enjoy sharing my knowledge about web designing services in the vogue these days.