When people visit your website often, it is usually an indication that you’re doing something right. On the other hand, if you find that your bounce rate is high, this might indicate that people either aren’t interested in your content or they aren’t finding what they need on your site. In such instances, it may be time to do a website audit and figure out exactly what is keeping people from spending a decent amount of time on your site and buying your products as well as using any services you may have.