7 Reasons Why E-Commerce Retailers Need Content Marketing
E-commerce is tough if you don’t know how to crack it. You may find that it’s impossible to compete against some of the big competitors. Content marketing is a secret weapon that most e-commerce retailers are using. Here are some reasons why you should consider using content marketing.
Understand Your Audience
Prioritizing content marketing helps you understand your audience. Since most e-commerce sites let their products speak for themselves, it’s better to find the audience that’s the most interested in buying your products. This is where OMG Commerce steps in. OMG Commerce is a company that is a huge help for e-commerce sites. They have specialists and strategists working for the e-commerce community to help with things like Google Ads, SEO, Amazon Search Ads, Amazon SEO, and YouTube Ads. They can provide the best tools, training, and resources for any e-commerce site.
It’s up to you to think like a content marketer. Most content marketers come up with a winning content marketing strategy by creating a buyer persona. A buyer persona helps you determine the right audience for your product. Creating a buyer person will get you in the right direction with your content marketing strategy.
It doesn’t just allow you to focus on your content. It also helps you tailor the right products and services that attract your target audience.
Grow Your E-Mail List
Content marketing can help you grow your e-mail list. An e-mail newsletter is a perfect way to start your content marketing strategy. There are a wide variety of services that allow you to create your very own e-mail newsletter for free or for little money to start. You can tailor e-mails to your target customers, such as special promotions and welcome e-mails.
You can notify when they have left items in their cart or when a product is going out of stock. When it comes to content marketing, you can use your e-mail newsletter to attract potential customers. Tailoring your newsletters based on their interests is a great way to communicate with your customers base.
Generate New Backlinks
This gets your e-commerce site to rank higher in search results. Backlinks are vital to growing your business on the Internet. The more positive backlinks you get from high-quality websites, the higher you rank on search results.
You need to work on your content marketing strategy so you can get those backlinks. Having an updated blog can help you stay in touch with other bloggers and website owners. You’ll need these people to link back to the content you created. This is more beneficial than publishing product pages.
Answer Customer Questions
Your content marketing strategy can provide a platform to answer customer questions and concerns. As an e-commerce owner, you know that sales are dependant on supply and demand. It’s hard to create demand when you don’t have a content marketing strategy. You need to find that supply and demand for yourself.
Create a product page on your website with some of the most common customer questions. Use Google and other major search engines to find some of these questions, unless you already know them. If you can answer these questions, then you’ll be able to attract your target customer in no time. If your product is the answer to a certain problem, then you can sell it on your website.
Boost Internal Linking Strategy
Internal linking strategy is an important component of your content marketing strategy. It’s the most important factor of SEO. If you’re an e-commerce owner, you should diversify your content. This includes having how-to pieces, blog series, and collections that can convert sales.
With an internal linking strategy, your content becomes an online strategy. It helps your customers find the information through the use of product guides and recommendations. It’s always there for your customers, even when you’re asleep at night. There’s nothing better than waking up to sales.
More Opportunities to Sell
Your content marketing strategy gives you more opportunities to sell. Regular content leads to more customers and more sales. If your customers know they can get regular updates about your business, then they’ll keep checking back. You’ll find your audience will grow dramatically if you stick to your content marketing strategy.
As an e-commerce owner, you have other pressing responsibilities. You may need help with your content marketing plan for when you run out of ideas or you’re short on time. A content calendar allows you to schedule future blog posts, plan your content in groups, and ensures everything is updated when the time comes. Increasing the frequency of your blog posts also generates more interest and business.
Encourage Social Shareability
Social media has provided a new way for e-commerce owners to generate more likes, shares, and referrals. Some of the most popular social media sites include Facebook, Instagram, Snapchat, and Twitter. Each of these platforms provide different opportunities to attract more customers using your current customer base as brand ambassadors.
You can encourage social media shares with your posts. Anytime a user comments, posts, or likes your content, their friends will see it. If these posts and comments are positive, this will encourage more people to trust your online store for future purchases. You can encourage social media shareability by asking for posts, retweets, shares, likes, and comments.