More than 21% of the global population currently shop online, with The Netherlands, Singapore, and Switzerland leading the way. And with Statista reporting that this number is expected to increase to 2.14 billion in just two years, you probably want to get in on the action and launch your very own e-commerce business. But other than creating a captivating website and selling through the right platform, how can you be sure you’re ready to go live with your business?

Do you stand out from the crowd?

It’s estimated that there are between 12 and 24 million e-commerce sites worldwide. So, it’s safe to say that the market is a little overcrowded. However, you can ensure people choose to purchase from your business rather than any other one out there by having a website which stands out from the crowd and by selling products which are a little different. Personalization is a big trend, so consider offering customization on all your goods. But, be sure to make this headline news on your landing page to immediately gain the visitor’s attention.

An appropriate bank account

Globally, 1.7 billion people don’t have a bank account, according to Forbes. Many of these individuals have been turned down for a bank account due to poor credit, whereas others don’t feel they require one. However, when it comes to selling your first item from your online store, you’ll need a safe place to store your funds. So, having a bank account dedicated to your earnings is wise. What’s more, you’ll be pleased to know that even if you have been turned down for a bank account in the past, there are companies who are more than willing to provide you with an account who won’t be concerned about your credit score.

A user-friendly interface

Time reports that you’ve got just 15 seconds to make an impression when a visitor enters your e-commerce store. And one of the biggest turn-offs for online shoppers is having to create an account. 23% will fill up and then abandon their shopping cart if they having to commit to signing up with you. It’s, therefore, wise, to make your interface as user-friendly as possible and to offer alternative checking out methods, including guest-checkout, Amazon Pay and PayPal.

E-commerce is big business and it’s only natural to want to launch yourself into the world of online retail. However, before you plunge into the deep end, it’s crucial that you’re fully prepared for the road ahead.