Best Practices To Make Your Website User-friendly

Your website is your main communication tool with your customers and potential buyers, so you want to make sure you maximize the time they spend there. Whether you’re selling a product, a service, or advertising space, the better your website, the more you will be able to monetize it. You don’t need to be an expert to make your website look professional, but you do need to put in a little time.

If you are starting from scratch or just thought it was time for a facelift, keep reading for some principles and tips to get the most out of your website.

Important Principles & Tips

  • Keep your tagline simple and straightforward. Don’t try to be too clever here!
  • Make sure your website is “usable.” This means that you put stuff where people expect it, label categories and links clearly, and use drilldowns and menu categories to make navigation easier.

Put your most important content in the places people will naturally be looking. This is called the design triangle: People will look first at the upper left corner, then the lower left, and then the upper right. That means you should put your least important material in the lower right, because it will get the least attention. This is demonstrated in the picture below the “X”s mark spots viewers are drawn to.

Chunking is a term used to describe how buttons should be grouped on a page. On any given menu or submenu, buttons should be in groups no smaller than five and no more than seven. This is because the average person can retain between five and seven things in their head at any given time. It also makes your site more categorized and therefore more usable.

Make sure you are spacing effectively. If buttons are close together, people will assume they are related; if they’re separated, they will assume they are not.

  • Use color and size to indicate the hierarchy of importance. A title should be large, a subtitle smaller, and the body’s font should be smallest.
  • Don’t forget to leave plenty of white space on the page. A clean website won’t overwhelm customers the way a busy website has the potential to do. The website below does a good job of this.
  • Look at other websites for ideas, and don’t limit yourself to websites with content that is similar to yours. Some of the best ideas can come from seeing something on a website completely different from yours.


Many websites use reviews to convince potential customers of their product’s quality. This can work, but only if done well.

How To Effectively Use Reviews and Testimonials

Make sure that your testimonials are conversationally written so that they sound like they are coming from a person, not a corporate robot.

Don’t limit your testimonials and reviews all to one page on your site. Sprinkle them around so that the viewer doesn’t have to go looking for them.

Using big, noticeable, oversized quotation marks makes the testimonials more effective. Don’t ask why, they just do.

When attributing quotes, don’t forget to list the speaker’s:

First Name, Last Name

Job, Company


These are just a few basic ways to get your website to look better, work harder, and be a more zealous advocate for your business. When you’re done, don’t underestimate the tried and true method of asking friends for their opinions!

Jake Downs is a freelance writer who contributes writing to Cushing, a printing company in Chicago that specializes in digital printing Chicago. He has been interested in both modern and traditional printing processes since studying English Literature and Journalism in college.


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6 Responses

  1. Reusti says:

    Very interesting! Thanks.

  2. Denail Sandy says:

    I agree with this “website is main communication tool ” for any body , because it represent your identity which should be different from others.This is a Nice feature, I am very thanks for such an great useful article you have cover here.This is very helpful.I bookmark all this articles and post.I think that this is actually a great step for users.I think it would be beneficial for all.Thanks for explaining on


  3. Influence Media says:

    That’s easy! offers Some of the Best web desings:

    Web Design

  4. Maneet Puri says:

    Great Jake! A well written post backed with an equally impressive scientific reasoning (“an average person can retain 5-7 things”) 🙂
    Today all I can hear about is a website being responsive for better market performance, whereas I feel the functionality of your website lies in its usability. As a website owner you should make sure that your site serves the true purpose of its very own existence and that is information free from manipulation. Navigational interface should be smooth enough for a user to surf from one page to other even in case of slow internet connectivity. Hope you agree?

  5. Digvijay Singh says:

    You are absolutely right dear. “People will look first at the upper left corner,
    then the lower left, and then the upper right. “ I have seen many website which
    have managed all product categories and services categories in the left from
    Top to Bottom. I think about 90% people in a website click the top menu, then left
    area in a website. This is good practice to add products categories in left corner, if want to sell products, But in the blog website, all internet marketing professional manage, there categories and tags in the right corner. So this is simple, if we have a services/products website, then we will be managed all categories in the left corner and if we have blog website,then we will be managed all categories/tags in the right
    corner. Even in wordpress and blogger themes, all categories manage in right corner

  6. Inder Chauhan says:

    Great post about Web design.

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