Your blog’s design is not only about your own digital identity. You also want people to go to your blog and read the content you surely worked hard for. Having this said, your website should be designed not only for you but most especially for your visitors. Here are some of the design ideas to spruce up your blog.

1. Ease of Navigation

A lot of your blog’s traffic may come from social media sites, RSS feeds, or through search engines and only a very small percentage of your visitors go to your website directly, which is why you want to point where to go inside your blog. Include a majority of the links to your best recent posts, categories, tags, and popular posts on your sidebar or add some to your header. Footers can also be used for additional navigation so make sure to add some links in there too.

2. Loads Quickly

A website that loads quickly is a struggle for some blog owners. Install plugins that can compress the images on your site which allows for more storage spaces. Plus, try to remove unnecessary widgets or uninstall unused plugins that can hurt your blog’s loading time. Readers have short attention span and will exit the site if it makes them wait for more than 10 seconds to load.

3. Memorable for Visitors

Blogs can be a source of information to a variety of topics. So when someone visited your site, chances are, they’ve also looked somewhere else. A lot of blogs may be using the same theme, style, and color combination, that’s why for some of the readers, they may all look the same. Give them a reason to come back and make your blog the most memorable to them by customizing a theme for yourself or have it professionally designed.

4. Focus on the Content

Design your site in a way that it focuses on the content of your blog. This said, don’t distract your audience with excessive images, different color tones, and other items that can be counterproductive. There are a lot of free themes that are designed to be simple while emphasizing on the content of the site.

5. Important Items Should Be in Prominent Positions

Keep the important links, offers such as subscriptions, useful images where visitors can see them right away. They are essential parts of getting your passive audience into active visitors that you can greatly influence over time.

6. Not Overrun with Ads

Every aspect of you and your blog’s identity online should be designed with a style that you prefer. This means you can throw in advertisements as you wish. However, it is important to note that bombarding your blog with ads can cause you to lose visitors and eventually lose you money. Furthermore, prioritizing your readers more than the advertisement is ideal to get them to convert.

7. Easy to Read

Writing for online readers are different from traditional platforms like newspapers and books. According to Nielsen Norman Group, 79% of readers on the web only scan posts rather than read them word-for-word. Use headings and sub-headings, bulleted lists, white spaces, and short paragraphs to avoid boring out your readers.

As mentioned above, your website’s theme can play a big role in designing your blog. Additionally, reducing clutter and getting rid of unnecessary items on your site not only increases your site’s speed but you can also easily direct your readers where they should go and what they should do next.