Domain Authority (DA) and Page Authority (PA) – What Do they mean in SEO?

Domain authority refers to the tally on the scale (100-point) created by Moz and it is designed to provide predictions on the rating of a site on search engines.  Domain authority is mostly used to compare sites or gradually monitor the strength of a site for a long period of time.  This is done by integrating other metric links including total number of links, linking root domains, Moz links and MozTrust among others in one score.

In order to establish Domain authority of your website, we use machine learning model v/s Google calculations to define the means by which search engine results are created. This algorithm consists of more than 40 signals. As such, domain authority can best be used as a reasonable metric v/s other sites rather than your notable internal SEO strength.


What is the difference between DA and PA?

While Domain Authority defines the prognostic rating strength of all domains/subdomains, Page Authority on the other hand, quantifies the power of a single page. If you are wondering where you can get your Domain Authority, then it is time you visited us at We do understand that it can sometimes be a daunting task trying to find something you know very little about. We have the knowledge and we believe we can walk you through the numerous SEO and internet marketing platforms on the web where domain authority metrics have been incorporated.

Technically, domain authority is a calculation by Moz that determines how best a particular domain will be ranked by Google in search results. It is an off-data Mozscape web index that comprises MozTrust and MozRank tallies among other many factors. The machine learning model is used to predict a process that correlates better with ratings across numerous search results against which predicted is made.

In this case, Page Authority and Domain authority are best utilised as comparative metrics during search result analysis and establishing sites or pages containing a big number of quality links as compared to others. Although particular metrics such as MozRank are capable of solving the issue of raw link reputation, (with link counts clearly showing quantities of raw sites or pages connecting), the authority figures are actually the top-rated metrics that try to solve the question “ How powerful are the links of this page in respect to Google’s search results?”

Is it possible to manipulate DA?

As opposed to other types of metrics, it is not easy to directly manipulate domain authority. It comprises of various metrics including link profile MozTrust and MozRank among others, with each one of them bearing an influence on the final score. Having been done internationally, the metric is designed to provide approximations on the effectiveness of a particular site in Google. Considering that Google considers a number of factors, for any metric attempting to provide its algorithms must also integrate more factors.

Well, the only better way you can manipulate this metric is by enhancing your general SEO. Thus, you should focus particularly on improving your link profile (which affects MozTrust and MozRank) by gaining a great number of links from high quality sites or pages.

Bottom line: Understanding these two terms and how you can best apply them is vital. In this case, by simply visiting us at you will be able to understand how you can ensure that your backlinks are derived from top-ranking pages or sites. This is vital if you want to remain in a good relationship with popular search engines like Google. Thus, by employing SEO best practices, you will not only be avoiding Google’s wrath but improving your online marketing experience.


Mars Cureg

Web designer by profession, photography hobbyist, T-shirt lover, design blog founder, gamer. Socially and physically awkward, lack of social skills, struggles to communicate with anyone who doesn't have a keyboard. Willing to walk to get to the promised land. Photo and video freelancer, SEO. Check out more on my Google+

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