Email Marketing Tips to Improve Open and Click Through Rates

Email marketing can be very profitable, but it can also be frustrating if you are missing one or more pieces of the puzzle. To be successful, you must first have a good open rate. If people aren’t even opening your messages, then you obviously aren’t meeting your goals.

On the other hand, you also want them to read your messages and find them enticing enough to click on your links. When you can accomplish this, your emails start to become very valuable. In this article, we’ll be sharing some tips on improving both open and click through rates for your emails.

Getting People to Open Your Emails

Your first task when sending out emails is to get people to read them. With so many marketers and newsletter publishers on the web, you have lots of competition. In a way, spammers are your competition as well even if you’re following all the rules. That’s because people get overwhelmed with the amount of email they receive, and tend to be selective about what they open.

When sending out emails, keep these points in mind:


Bypass Spam Filters

If your emails are relegated to spam folders, your recipient’s will probably never even see them. To avoid having your emails labeled as spam, you should avoid using terms that are likely to set off spam filters.

In general, you should stay away from hype and marketing cliches in your subject lines and in the body of your messages. If you are in a popular niche such as making money online or weight loss, you have to be especially careful about using common words and terms such as “free,” “make money,” “lose weight,” “double your income” and so on.

It’s a good idea to send yourself some test emails to a couple of different email accounts. If any of them end up in your spam folder, you will have to try to identify why this is happening and change it.

Use a good Mass Mailer

It is a good idea to use a good mass email software for emailing too. I highly recommend you to check out Thunder Mailer – a great mass email software which I personally like and recommend. Visit for more info.

Thunder Mailer costs $69 now (usual price $169)… This is really a cheap price to pay for a really good software. I absolutely like their speedy sending… you can basically send thousands of emails at once with their multi-threaded emailing! Speedy and reliable!

Anyway, if you thought $69 is too expensive, then don’t worry as they are offering a free version which has all the great features, except that you are only allowed to send up to 100 emails at one go. Not bad to try out the software’s features before you decide want to fork out $69 or not.

Create Interesting Subject Lines

Assuming that your emails are making it to your readers’ inboxes, the next point you must pay attention to is the subject line. This is what will determine whether or not someone opens your email or deletes it.

Promising the reader a compelling piece of information can make them want to read your email. You might tell “the best way to…” or “Biggest mistakes to avoid when…” People also like lists, such as “5 top reasons to…” These are all good teasers to use in the subject line.

You should avoid some common mistakes that might get your emails labeled as spam, either by spam filters or your readers. Don’t use all capital letters in the subject line. Stay away from hype, including exclamation points.

Improving Click Through Rates 

Once the reader has opened your email, your next challenge is to get him or her to click on your link. This is the whole reason you’re sending the email, so you must take your click through rate (CTR) very seriously.

Here are some tips to motivate your readers to click on those all-important links:

Leave them hanging. Start an article in your email, and make them click on the link to read the rest of it. You can also ask an interesting question in the email and promise the answer on the other side of your link.

Use multiple Calls-to-action. This is essential to get people to click on your links. There should be a call to action at the end of your email, but also in the middle. This will capture people who are too impatient to read through the whole email and just want to see what you’re offering.

Have a P.S. at the end. This should be a short summary of what the rest of your email says. It also gives you another chance to insert your call-to-action and link.

Encourage social sharing of your emails. This may not compel your reader to click on your link, but social sharing buttons can cause people to share your emails with others who might be interested in your offer. This can also help you increase the size of your list. Social sharing essentially recruits your subscribers to find more readers for you. 


Last by not least, I would once again urge you to check out Thunder Mailer, a really good bulk email software that will make your email marketing campaigns much easier. Visit now.

When launching your email campaigns, you have to be aware of both your open and click through rates. By testing your results and finding out what works, you can ensure that you’re not wasting time by sending out ineffective emails.

There are quite a few reasons why someone might decide to open your email, and then to click on your link. It’s your job to discover what will best motivate your particular readers to take these actions.

Mars Cureg

Web designer by profession, photography hobbyist, T-shirt lover, design blog founder, gamer. Socially and physically awkward, lack of social skills, struggles to communicate with anyone who doesn't have a keyboard. Willing to walk to get to the promised land. Photo and video freelancer, SEO. Check out more on my Google+

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