General Guidelines for Web Designers

The following are some guidelines that will help you create an effective web design.

Client feedback

For all web design projects, this is the most vital factor. Though you may have some great ideas, it is important to get feedback from your clients before beginning anything. The following are some basic question you could ask.

  • What does the company stand for?
  • What services or goods does the company offer?
  • Does the company have a branding identity or logo?
  • What is the main goal of the site?
  • What are the style or color preferences?
  • What is the company’s target audience?

With this basic information, you will be able to think of with great designs and create layout sketches according to your client’s expectations.

[Image Credit: Kelly Online]

Functionality and attractiveness

You don’t want to design a site that ‘works’ but is visually unappealing or doesn’t match your client’s brand identity. On the other hand, you don’t want to design a site which looks attractive, but which visitors cannot navigate or access easily. Always work at creating a good balance, so the site is both functional and appealing. Make sure the navigation menu is clearly visible on the page, and that each tab/link has a descriptive title. Ease of navigation was a key consideration when building my blog which features webhostingpad coupons and discounts.   

Web design cohesiveness

Make sure that all the pages have a consistent underlying theme, even if some pages need to be designed in a very different way. A consistent theme will help hold the overall website together.


Whitespace refers to sections of a web page that are not filled in with images or text. Some clients, as well as inexperienced web designers, think it is necessary to fill every space of a page with content or images. What they fail to realize is that whitespace is as important as space with content. If there is no whitespace, the design will feel unbalanced and crowded, and visitors won’t know where to focus. Therefore, whitespace offers design a chance to ‘breathe’.

Balanced layout

Always make sure your design has overall balance. Don’t fill one column with content, leaving the next columns empty. The elements on every side of your layout should be balanced in an aesthetically pleasing manner.


Charles Mburugu often writes about internet marketing and e-Commerce. He also blogs about coupon deals at discount blogs that share webhostingpad discounts and coupons. He is currently writing for a coupon site that offers webhostingpad coupon codes and discount code.


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