Writing SEO-friendly content for your ecommerce brand is not as difficult as you think. There are some techniques you can adopt and this ultimate step-by-step guide will help you tremendously in successfully completing the job.

Setting Your Objectives

Setting your objectives is crucial for you to know what your main aim is. Clear goals will also motivate you and inspire you to achieve more with your content marketing. Besides, setting certain objectives will help you to track your progress and measure your success.

Keep in mind that some metrics are more important than others, yet it’s best to set as many milestones as possible. Have them in front of your eyes at all times. You can note down goals for such characteristics as:

• Brand Awareness
• SERPs Rankings
• Social Media Following
• Audience Engagement
• Finding New Audiences
• Attracting Prospects

Researching Your Audience

Knowing your audience is essential for creating personalized content which is an integral part of any content marketing campaign. This is why researching your audience before beginning your campaign is so important.

If you know everything about your audience, you will be able to construct buyer personas that will help you target your content properly. Think about all the small details such as:

• Age: It can be an age range such as 15-18 years.
• Gender: One gender or both.
• Location: It can be a concrete location or a region, maybe even in several countries.
• Occupation: The jobs these people occupy.
• Family Status: Married or not, children or no children.
• Needs & Interests: Any kind of needs and interests.
• Buying Habits: What they buy, how regularly, how much they pay, etc.

Selecting Your Channel

The next step is to select your channel or channels. It is directly related to the next step which is choosing your content type, but you can still select your channels at first. There are several places you can consider for posting your ecommerce content:

• Website or Blog: One of the best ways to attract traffic to your website or ecommerce store is to publish directly to your site. Alternatively, you can create a separate page on your website and make it into your blog.
• Social Media: Social media is another place to consider. If you choose this option, it will also help you to grow your social media following and find new customers on different social media platforms.
• YouTube: YouTube deserves a separate place on this list because videos lie at its core and they are known to be one of the best factors for better Google search rankings. In addition to that, after uploading your videos to the platform, you can then embed them on your website.

Choosing Your Content Type

“I think that even though videos are very effective, it’s still important to use other types of content. I love combining my articles with a good image or infographic or even a video for those who don’t like reading,” says Katelyn Taylor, a blogger, and an online business owner.

Indeed, combining several types of content can be one of the most effective techniques you could use in your social marketing campaign. Here are the types of content to consider:

• Articles: As mentioned above, perfect for website or blog.
• Social Media Posts: These are specific to social media and can range from an image with a caption to a long article like on your blog.
• Photographs: Beautiful photography is probably most useful for brands that are related to it in some way.
• Illustrations & Infographics: You can easily design illustrations and infographics by using special programs such as Canva.
• Videos & Live Streams: Videos are great for ranking, but live streams (once again, mostly on social media or YouTube) can improve engagement.
• Podcasts & E-books: These are less popular but can still be effective if you offer them for free.

Writing and Editing Your Content

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Sharing Your Content

Create a schedule for posting regularly. Don’t forget to determine the hours and days of the week you will be posting. Your audience may be more active in the morning or in the evening depending on who they are.

Then, you can finally start posting! Publish your content to the platforms you chose and make an announcement on your social media (if you are not posting directly to such platforms). This will help you attract more attention to it.

Researching Competitors

Researching your competitors will allow you to understand what they are up to and how you can use their strategies in your own campaign. After all, you can get inspired by the tactics they use and benefit from them just as much as they did. Here are some questions to answer in order to have a full report on your competitors:

• Which keywords are they using?
• Where are they getting backlinks to their site?
• What other tactics do they use in their campaign?

Tracking the Results

Now, track the results of your campaign. Did you meet the milestones you set yourself at the beginning? It is important to set new goals after you’ve reached your current ones. You should continue tracking your results during the entire lifetime of your business.

By the way, if the results have exceeded all of your expectations, set higher goals for the next time. If, however, you didn’t reach your aims, reevaluate your goals and set more objective ones.

Identifying Challenges

It is crucial to identify challenges now so that you don’t struggle with them later. Focus on every aspect of your content strategy. Otherwise, you can miss some important details. This will help you eliminate the possibility of making a mistake in the future and ultimately failing at your job.

Final Thoughts

All in all, if you follow the steps outlined in this article, you will definitely be able to create SEO-friendly content for your ecommerce brand. The success of your content marketing campaign depends on how much effort and time you put into it.

Kristin Savage is interested in writing and planning to publish her own book in the nearest future. Also, she has been a reviewer at IsAccurate for a few years and is known for her thorough approach to accurately assess newcomer translation services. You can find her on Facebook.