How To Kickstart Your Very Own Video Production Company

If you have a vision that you want to share with others and if you have mastery of video recording tools and software, putting up your own video production company is a great way to hone your craft, as well as a way to make income, too. Video is one of the most powerful and effective mediums of communication, and creating your own production house is something you can do with a modest amount of capital. These days, it’s easy to promote your business via the World Wide Web and with your own personal and professional networks. To shorten the learning curve and to give you an idea of what to expect if you’re thinking of putting up your own video publishing house,  here are a few things to consider before embarking on your plans.

Examine and Figure Out Your Goals

First, you must identify what kind of video production projects you’ll want to take on. Are you interested in covering weddings or parties? Are you interested in launching PR campaigns or filming documentaries and other large-scale projects? If you’re more into covering weddings and various other special events, you may find it easier to put up a one-man show. On the other hand, bigger projects might require you to have other people on board working with you. Having a team is also a good way to expand your network and make better use of available resources.

Draw Up a Business Plan

This way, you’ll be able to find out exactly what you need to run your video production company. Write down both long and short-term goals that you need to address, as well as projected expenses and other equipment you will need. A well-written business plan will help you exercise your entrepreneurial skills, and increase the chances of receiving a loan or a grant to get your video production business off the ground.

Keep on Learning

Just because you need to learn doesn’t mean you need to go back to school. There are an infinite number of resources out there that can help you learn the ropes when it comes to video production. You can brush up on your computer and filmmaking skills by reading books, watching videos online or on DVD, as well as reading articles. Get in touch with other people in your field and don’t be afraid to ask for help. Most of the time, people are very nice and willing to help you get better at what you do! It’s also good for networking, so don’t be afraid to go out and meet other filmmakers and photographers out there like you.

Acquire the Right Equipment

Using good equipment doesn’t necessarily mean that you have to own it. Tap into your available resources to see what you can rent or borrow on a regular basis. Also remember that just because other people in your field use newer equipment, you don’t necessarily have to own the same things. Focus on mastering what you have and maximizing its use. When the time comes that you have to replace new equipment, make sure that it’s a practical decision.

Focus on Your Niche

In the business of video production, it’s good to be a jack-of-all-trades in the beginning, because it helps you figure out what you like to do, and what you’re good at. However, you will eventually want to stand out among the competition for doing something different, and doing something well. Hone your craft and soon people will be coming to you for that specific purpose. Soon, they will come to you because you have “branded” yourself as an expert in that particular skill.

Market Yourself

To let people know that you’ve put up a video production company, the next step is to promote your business on the Internet. This is a great opportunity to make use of social media platforms such as Vimeo, Youtube, Facebook and Twitter among others to spread the word. You can also make use of business cards, flyers and other printed matter to network with people.

Making your own video production company will require a lot of effort on your part, and the learning process is continually evolving. With this little guide, creating your own business will be less scary and more exciting, if you’re willing to put in the effort to do so.

Paul Tibayan is a marketing strategist for Video In Vancouver.  An industry-recognized video production company that creates cinematic visuals and compelling storyline.


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