HTML Email Templates – Three Ways to Maximize Link Usage
One major aspect that separates email from traditional advertising methods is the fact that most campaigns aim to encourage the reader to take immediate action. And because an email campaign is more interactive in nature, it also prompts a faster response from the recipient. While some marketing strategies strive to get the reader to visit a website or actually purchase something, all share the common goal of compelling people to act on the message. The driver used by most email marketers is the link that prompts the recipient to that intended action. When it comes to links to HTML email templates, everyone tends to have their preferred technique to benefit their own unique purpose.
The importance of Links
Including and effectively using links in your HTML email template can prove beneficial in many ways. For example, it can reveal what your audiences likes and help you provide content based on their needs. It can also let you know just hove effective specific links are. Getting people to actually open your email and read it is a big hurdle to overcome, but you must still find a way to maintain their interest and continuously deliver the content they seek. This can be accomplished by consistently provide solid information and equally good links. With that said here are three good HTML tips to help you along the way:
- Discover what your audience wants
Links provide an easy way to learn exactly what it is your readers want and enjoy. This is made possible by the ability you have to track the actions taken after those links have been clicked. With capable tracking and reporting tools at your disposal, you can find out how many people clicked on your links, followed through to your website, and what pages they viewed when they got there. Analytics will reveal the crucial information you need to greatly enhance the performance of your newsletter.
- Target New Content
Once you have clear insight into the links your readers are clicking, it will become much easier to develop content based on what they truly want. For instance, if you notice that subscribers are only clicked on links for retails coupons and skipping over links for tips or products, you can dedicate a special section for coupons with every email you send. The information obtained from those clicks can turn out to be invaluable as it will give the chance to fine-tune your newsletter based on the preferences of your audience.
- Attract New Readers
One good way to offer a wide range of content and still maintain the visual of appeal of your HTML email template is to charm the reader with strong, captivating introductory copy. This could be as simple as giving the reader a brief snippet of a powerful article and then providing a link that lead them to the full version of the content. Many successful marketers have used this tactic to reel in newsletter readers and convert them to loyal customers.