One significant question has been popping up in your mind for a long time. Which service would you rather like to have? Is it more organic traffic or better ranks? Now, this is one tricky question that you have to answer very cautiously. You might want to have it both, and that’s because you know that search engine metrics can create a huge difference in business. The dental business is not an exception in here. It is a known fact that Google tends to rank the pagers higher in some of the search results, depending on authority of page.