One of your most urgent tasks as an ecommerce merchant is to establish trust. In most cases, you will only have a few seconds to accomplish this. As the old saying goes, first impressions really are everything. When your site loads into a browser, it must immediately convey professionalism and solvency. Further, it should assure your customers will get the products they order in a timely fashion and you’ll be there to make it right if something goes wrong.