So, you’ve launched a start-up and want to take it to the next level. The key to this is marketing. If you don’t follow the best marketing practices, you’ll struggle to get your start-up off the ground. This is why the best and most successful start-ups put a lot into their marketing efforts, as it ultimately pays off in the end.

In this marketing 101 post, you can discover the important steps that your start-up needs to take on its marketing journey. Remember, each step is just as important as the next, so don’t skip any of the details.

Use Marketing Channels That Reach a Wide Audience

When it comes to modern marketing, there’s one universal truth: the bigger the audience, the better.

This is how it typically works:

• A business markets its products across platforms with big audiences
• People on these platforms become familiar with the brand and see the products that it sells
• This then leads to more sales and increased profits for the business

A great example is SiriusXM. For a reasonable fee, any business can advertise its products on SiriusXM, which is one of the largest audio entertainment companies ever in America. It’s also worth mentioning that the people who listen to SiriusXM (in many cases) earn more money than the average person, so they’re more likely to spend money on the products advertised to them. This is why using SiriusXM for marketing is a no-brainer.

If you want to use SiriusXM for advertising, start by learning about Sirius XM advertising cost. This way, you can figure out how much of your start-up marketing budget you can allocate to it.

Create an Email Marketing List

Not too long ago, email marketing was seen as a thing of the past. Now, though, this has all changed, as email marketing has seen a huge resurgence all around the world. Even the world’s biggest brands, from Apple to Microsoft, regularly send out marketing emails to their customers. Why? Because the benefits are endless!

Through email marketing, you can:

• Advertise new products
• Collect customer feedback
• Make important announcements
• Drive more traffic to your business website and app
• Send personalized messages

One of the most popular methods businesses use to build their email lists is opt-in forms on their websites. Whenever a customer opens the website, they’ll see a pop up that asks them to enter their email and receive something in return.

Example: Enter your email to receive a 10% discount on your next purchase!

For such a small exchange, a business gets a valuable marketing tool (the customer’s email) in return. It’s smart.

Outsource Your Social Media Management

It’s now becoming increasingly common for businesses to outsource their social media marketing.

Put simply. This is because many business owners simply don’t have the time to do it themselves or pay an individual to run their social media on a full-time basis. Instead, they opt to outsource it to a professional marketing company so that they can handle everything social media-related, such as posting interesting content.

Use Short-Form Videos

Short-form videos are the biggest marketing trend at the moment. This is why platforms like TikTok (and YouTube Shorts) have become popular with marketers. For example, according to The Leap, 90% of marketers around the world are increasing their investment in short-form videos this year, which is almost all of them.