Online or Offline Marketing – How about Both?
Offline and online marketing are both effective techniques to boost a business’s advertising efforts. There are numerous benefits to both tools and there are no reasons why you cannot utilize both of them to improve the brand’s awareness and sales.
The world is tech-savvy and it is vital that in such a digital revolution that all firms make the most of the web with online marketing. The majority of people nowadays use the internet on a daily basis to communicate, learn and entertain so in order to reach vast audiences, one really does need to have a presence online.
But offline marketing is still relevant and the key to maximize your advertising is to use a mix of both tools.
Why Use Offline?
- Exhibitions and events
Tradeshows are still an important way for businesses to boost their marketing efforts. Whatever industry you work in, you can enhance firm’s status at an exhibition or event and display boards, stands, and banners are crucial.
- Cost
For some small businesses the cost of embracing digital media is stretched and the strategies involved are time-consuming which makes offline techniques like attending tradeshows or email campaigns more affordable.
- Stand out from the digital crowd
An increasing number of people are turning to digital marketing efforts but are neglecting the offline tools too. Stand out from the digital crowd and engage in traditional advertising in supplement to online.
- Emotive communication
Face to face marketing still remains one of the most powerful marketing techniques because it is real-time and emotive.
Why Use Online?
- Social media
It is vital that your business has a presence on social networking channels like Facebook, Twitter and YouTube. Here you can interact with your consumers, share informative information and build a following of fans.
- Online PR
Press releases are a great, cost-effective marketing technique to inform consumers of a new product or service. The more newsworthy it is the better. Many distribution websites let you publish and circulate the release for free.
This article was written by Display Wizard, the specialists in display and exhibition solutions. Click here to speak to the experts and discover how they can help to boost your marketing efforts.
Summit Web Solutions is a growing web design and internet marketing business, we sell SEO and social media management services and we couldn't agree more with this article's marriage of online and offline marketing strategies. Though we rank well in search engines for our own keywords and phrases, which brings in leads and enquiries, we also have many current and past clients who have used our services thanks to our presence and conduct on social media platforms. We've previously exhibited at local business tradeshows with display equipment provided by our client XL Displays ) and just recently we have sponsored our local Chamber of Commerce AGM, utilising the same roller banner, as well as printed leaflets and business cards. We believe for the most effective marketing strategies, there is a need for an all inclusive approach – and this has certainly proved successful with our own business growth to date.