7 Best Optimization Strategies For Your E-Commerce Product Page

E-Commerce website’s product page is the biggest asset. There are many things that need to be taken care of in an E-Commerce business but product page is the one and the only thing that can really drive your visitor to the sales.

So, it is important no doubt. Now, you must adopt some strategies to optimize your E-Commerce product page in order to get the maximum of SEO. In this post, I am going to provide you some priceless tips that will guide you to optimize your product page.

But before we move onto that, let me be very clear when I say

Analyze, Research & Optimize

Now, here see things are exactly to be followed in the way it is mentioned. Of course, I Googled it, yet the idea is most feasible in all the cases of SEO optimization. Analyzing your data, Researching the possible solutions and outcomes, and then optimizing strategically is the key to success.

You need to be exhaustive in case if you might wonder what to do. Do Exhaustive Analytics, Do Exhaustive Research & Do Exhaustive Optimization. It is as simple as this.

Now, let’s move to the strategies which are the main reason I am writing this post.

Let’s get you started,

Make Sure To Create Unique Product Description

Now, see you have to understand that the product specification can be same and we can understand that. Search Engines are algorithms, they don’t feel things. They have a flowchart to follow and that’s it. Duplicate content is the most common problem of a product page. A search engine can catch that easily and penalize your website for that.

So, make sure to write the product description in a unique and interesting way. There are many ways through which you can easily attract customers and maintain your conversion rate. So, remember unique product description and you will see the results quick enough.

Insert Long-Tail Keywords

Keywords are very crucial in SEO (Everyone knows that what’s new here?). Search phrases which we know technically as long-tail keywords are the most important concept here which you need to follow to get the maximum results.

A customer who searches using phrases knows exactly what he is looking for, so cater him what he wants and increase your conversion rate in no time.

Make Use Of Customer Reviews

A customer review is another aspect getting the maximum out of a product page. How? Well, when you insert customer reviews of the product on the page, then they have the perfect idea they want to make the purchase happen. Without reviews, there will always be the possibility that the customer doesn’t feel comfortable enough to make a purchase.

Provide him with the which will guide him to make the purchase which will increase your conversions and dramatically drop your bounce rate. That’s a plus for SEO.

Leverage Social Media In Your Page

Social media is always the honeypie for SEO. It has a formidable impact on the SEO ranking of a website. You need to make sure that your visitors get an option to share their purchase in social media directly from your product page. This gives you a distinct advantage of gaining popularity and SEO ranking at the same time.

Create Compelling Metadata

Metadata is the most primal part of the on-page SEO. Creating compelling meta title and description with your target keyword gives your product page an advantage in the search result of the search engine. You must understand that meta description is the first thing that your visitor will see in the search results.

So, make sure to give a customer orienting meta description. Create the meta description for your customer, not a search engine and the search engine will reward you.

Use Multilayer Images

Quality images are always a necessity in a product page. Try to use descriptive images that give more details of the product. Visitors tend to go for the products that have more convincing images. Make sure to add images strategically.

In addition to that, make sure to optimize your images with proper alt image and description.

Construct A Search Engine Friendly URLs

You need to understand that every URL needs to be unique and must have the page-oriented keyword. You need to make sure to follow the given guideline for creating search engine friendly URL,

  • Category Page: website.com/category/
  • Sub-Category Page: website.com/category/sub-category/
  • Product Page: website.com/category-sub-category/product-name

Follow these guidelines and you will see the SEO improvement in the meantime.

Winding It Up

So, these are the main SEO strategies that will help you to gain more organic traffic. SEO is an integral part of a website. It might be tedious yet one of the most important tasks. Allow me to give you a quick back tour of the important tips that will help you to optimize your product page.

  • Analyzing your data, Researching the possible solutions and outcomes, and then optimizing strategically is the key to success.
  • Make Sure To Create Unique Product Description.
  • Insert Long-Tail Keywords: A customer who searches using phrases knows exactly what he is looking for, so cater him what he wants and increase your conversion rate in no time.
  • When you insert customer reviews of the product on the page, then they have the perfect idea they want to make the purchase happen.
  • You need to make sure that your visitors get an option to share their purchase in social media directly from your product page.
  • Creating compelling meta title and description with your target keyword gives your product page an advantage in the search result of the search engine.
  • Try to use descriptive images that give more details of the product. Visitors tend to go for the products that have more convincing images.
  • Every URL needs to be unique and must have the page-oriented keyword.

I do hope you like my post. Please do share it and let me know your thoughts. Use comments section and let me know if I miss something. Take care till then.

Author Bio:

Lauren McLaren is the writer here. She is working as blogger for Digital Muscle – SEO company in Sydney offering affordable SEO, marketing & web design services. She loves  writing about technical stuff and sharing her experience while with her readres. She is hardworking and trustworthy. In her spare time, she loves to read, cook and watch movies.

Mars Cureg

Web designer by profession, photography hobbyist, T-shirt lover, design blog founder, gamer. Socially and physically awkward, lack of social skills, struggles to communicate with anyone who doesn't have a keyboard. Willing to walk to get to the promised land. Photo and video freelancer, SEO. Check out more on my Google+

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