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13 Responses

  1. Chris Pyatt says:

    There’s something about the Pepsi logo type that doesn’t work for me? It’s a bit weak and doesn’t communicate any heritage or brand strength. It’s too designed!!!

    What does everybody else think?

    • Mars says:

      maybe that’s the reason why they keep on improving it, unlike the competitors logo that it is the same from the rise until now.

      also, sometimes i am already confused what is the real logo for pepsi

  2. El says:

    The difference between Pepsi and Coca is unique.
    Coca has the same logo all the way down!!!
    Impressive

  3. Liam says:

    I’m glad someone pointed out coke has changed it’s logo just as much.

  4. Chris Dizon says:

    This is a serious oversimplification of the Coke logo trend. It’s not as blatant as Pepsi’s, but they’ve not been using the same logo treatment for 100+ years. http://s3files.core77.com/blog/images/coke_pepsi_chart_revised.jpg

  5. Sean canton says:

    I saw a documentary on Coke, there was the inventor and the marketer, both of which names escape me. The marketer scrawled out the logo, and it’s been the same ever since.

  6. yay i remember the one from 1973 its my favorite. only thing i knew when i was young with those white cans. i dont know why but every time i get a pepsi coke i think of it.
    the newest ive never seen though. maybe a couple more years till it gets to us :p

  7. Brett Widmann says:

    Very nice article. It cool to see all the different logo transformations companies go through.

  1. August 1, 2012

    […] something I really wanted or needed (i.e. see Kraft Food’s new logo or all of Pepsi’s failed branding […]