Role of Website Design in Brand Building

A website design does not only represent your brand online, but it has far greater impact on the brand of a company as a whole. A brand must be built in such a way that it represents the perception of other people about the company.

Various factors that influence the affects of brand building are discussed in the lines below:

  1. The Logo
    A logo is not just an element of the web design; instead, it plays a vital role in the scheme of design. A logo must be a perfect visual representation of company’s mission, vision, and values. It portrays all these things into the scheme of the website design. Like in the websites of all the major corporate, the logo acts as a frame of reference to, what color, texture, and font should the overall web design adopt.

  2. Website Experience
    To boost the website experience, the website should have a coherent and user-friendly design. This includes, but is not limited to, layout clarity, easy navigation, and the page loading quickly. All these factors increase the website experience, which ultimately becomes a representative of your brand.
  3. Encourages Recall
    Web marketing
    services providers understand the importance of the design aspects associated with the recall of a brand. A web design should contain images, these images will assist the pictorial memory of the user, hence when he recalls the images, and he recalls the brand.
  4. CredibilityA website design is the representative of a company’s reputation online. An uncluttered design effectively conveys the message and values of the company to the user. A website design should not seem like coming too hard to make an impression, instead it should be such, which is easily understood.
    In other words, a website design with smooth flow of information, and logically built structure helps in improving the credibility of a brand online. Besides increasing the credibility of a brand, the web design also increases the efficiency, marketability, and personality of a brand.
  5. Optimization of Page layout design, CSS, and Navigation
    Optimizing the page layout, navigation, and use of CSS especially in case of headings, can work miracles for your SEO efforts to promote your brand.CSS assists the designers in presenting the plain text in a visually appealing, and organized manner. Designers in collaboration with SEO experts can use the layout to boost the optimization process of the website.

In a CSS controlled lay out, the designers and SEO experts can easily rearrange the layout for the optimization of the website.

They can also alter and control various factors that can improve crawlability and user experience of the website.

They key benefit of using CSS in the design is that, it makes the content layer to show first, which would assist search engine crawlers to easily crawl through the content of the website, without coming in any conflict with whatsoever design of the website.

If all the above-mentioned factors are kept in mind before designing a website, then your website design, besides being SEO friendly, is most likely to improve your brand credibility, and a clear representation of company’s values and beliefs.

Author Bio:

I am an online internet marketer and blogger; I am currently working in a USA based Internet marketing, firm that is providing different internet marketing services, e-g.  Like SEO services, link building, PPC management, and social media optimization. Visit our blog for internet marketing tips.

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  • Geoff McMahen

    Nice article, I could not agree more!