SEO, or search engine optimization is an internet marketing strategy that aims to drive organic traffic to your website by appearing on top of search engine results. If you have a business, SEO is a must for you to get your brand out there and reach more people. If you’re just starting out, don’t be intimidated by the technology behind SEO. Seo.institute offers one of the best free courses for learning SEO. Here are 5 reasons why every business owner should take advantage of their courses.

1. It’s beginner friendly

For those who are just starting out, it’s easy to get overwhelmed with the different online marketing strategies out there. If it’s your first time hearing about SEO, you’re in good hands. Seo.institute makes sure to introduce you to the concept first before diving into the more technical aspects of it. The online course will guide your through definitions, examples, and a glossary of terms you would most likely encounter as you go along. It’s a great way to go from beginner to expert without spending a dime.

2. You learn at your own pace

Because the entire course is hosted online, students can learn at their own pace and in their own time. No pressure trying to catch up with your classmates. Whenever you don’t understand anything, it’s easy to pull out supplementary resources to get on track. If you’re getting a bit overwhelmed with the topics, it’s easy to pause and take a break. You can learn anywhere you want, as long as you have a stable internet connection. You can learn while in the comforts of your own home, and even outside in cozy coffee shops. Learning becomes easier when you get to choose the environment.

3. It helps you establish user friendly websites

Once you’ve taken a dive at the topics, you’ll learn that SEO isn’t just about optimizing your webpages for search engines. It’s also about creating a website that will give your users a pleasant experience. What use is a high traffic site if your visitors can’t navigate their way to the checkout page? Websites that are clean, properly composed, and uncluttered invites users to say longer. This in turn reduces bounce rate and increases your page views. As a business owner, it’s your responsibility to ensure your users are happy!

4. It boosts brand awareness

Ranking high in SERPs or Search Engine Results pages definitely builds awareness to your brand. A strong web presence give credibility points to your business. Customers will find your brand trustworthy and reliable if they always see you on top of popular search engines like Google and Yahoo. Investing in SEO is a great way to let the world know you exist. It’s an effective tool in expanding and making sure your are reaching your target market.

5. It brings in more customers

As a business owner, the primary reason you’re taking time learning about SEO is because you want to increase your customer base. And you’re right, businesses that have search engine optimized websites grow twice as fast than those who don’t. This is because a lot of customers nowadays turn to the internet to look for services that would solve their problems. If your business is not out there on the world wide web, it will be hard for you to expand. Investing in SEO helps bring organic and targeted traffic to your website, in the process bringing in potential clients.