Digital marketing is a marketing approach that uses electronic technology to communicate with consumers. According to Merriam-Webster’s Online Dictionary, digital marketing is the practice or management of marketing or sales through digital channels. Essentially, digital marketing agencies use powerful tools to deliver targeted messages to interested individuals or groups. Effectively- a company can increase its chances of successfully promoting its product or service through digital marketing channels. For instance, Edge marketing is a digital agency based in Australia, and according to them, people will only contact a business if there’s an email address for them to contact or an attractive web page to hook new customers. All companies need to have websites if they want to grow their business.

In Australia, businesses that worked with digital marketing agencies have shown a staggering average growth of 23% in the last 5 years, a change that stood out in most growing firms! Digital marketing is becoming essential for all businesses. Consumers have access to many digital devices that enable them to shop online without needing to go out physically. As a result, companies need to run effective digital marketing campaigns to gain new customers.

How can a company use digital marketing?

A company can use the means of digital marketing in multiple ways to reach its target audience. In Australia, businesses using digital marketing agencies use geo-specific language and taglines to interact with more customers than ever before and are constantly achieving good results, with 40% of people more willing to visit a site with a tagline they can associate themselves with. Companies can promote their products or services through email campaigns or blog platforms. Social media management services help companies manage their social media accounts and pages for each segmentation target. Social media is an excellent way for companies to directly reach prospective and current customers with relevant images and information about their company. These services don’t cost too much.

It’s easy for a company to start a digital marketing campaign in a few hours- especially if it uses an agency. All an agency needs is an email address for the company’s representative and the name of the company’s product or service. After that, the representative will set up a Google AdWords account under their account number and name. The representative will select keywords and countries that best match the company’s products and services. It is successful in Australian states like Tasmania and New South Wales, where many companies and businesses are gaining presence just because of digital marketing practices making it easier to see if people are interested in their products or not.

The increasing importance of Digital Marketing

In Australia, most businesses are willing to spend more than they were in 2017 to include digital marketing services as an essential. There has been almost 3 fold growth in an overall increase in spending in the sector in the last 5 years, with an estimated market value reaching almost 11 billion dollars in the year 2022. This shows how people are starting to realize the potential of being associated with a significant digital marketing agency. Long gone are the days of dated methods of marketing, with the advancement of technology, more innovative methods are helping businesses grow.

Digital marketing has become an essential marketing tool for businesses in today’s age since consumers are willing to contact companies via electronic means only when they want something- not open-mindedly out of boredom or curiosity. Therefore, businesses must have a web presence if they want consumers to contact them via electronic means. For example, Edge marketing is a digital agency that makes it easy for companies to start lucrative digital marketing campaigns without having the necessary skills needed for these campaigns.