Showing Appreciation To Gain Client Loyalty

In these tough economic times everyone is hungry for business. If you’ve tried to score graphic design gigs you are up against some serious competition. Websites like 99designs, Elance, Guru, and literally dozens more that launch year after year trying to gain market share. You have hundreds upon hundreds of graphic designers who want the same business you want.

The best way to rise above the crowd is to show appreciation to your best clients. At first sight this approach is slightly counter intuitive. You maybe thinking, “Why would I spend more time, effort, and energy on a client I’ve already acquired?” Well the truth of the matter is this approach has multiple benefits:

  1. More business from current clientsSaying thank you to a current client by actually sending them something will create a wow factor in their mind. None of the other people they have worked with have ever given them anything in return for the business. For example, you could order a bunch of wine gift baskets every Christmas and send them out to your top 25 clients.
  2. More referrals from current clientsAfter they receive your wine gift baskets along with a personalized thank you note attached, do you think they’ll be more likely to refer you? Chances are if they needed graphic design work done they have friends, family, or co-workers who will need work done in the near future. Your name is sure to be mentioned!
  3. More brand awareness possibilitiesWith every gift that gets sent out be sure to include a business card along with some kind of contact information clearly laid out. When ordering your Christmas gift baskets you can always personalize them with additional packaging. Adding a cool little promotional package to be included just raises your brand equity that much more!


Mars Cureg

Web designer by profession, photography hobbyist, T-shirt lover, design blog founder, gamer. Socially and physically awkward, lack of social skills, struggles to communicate with anyone who doesn't have a keyboard. Willing to walk to get to the promised land. Photo and video freelancer, SEO. Check out more on my Google+

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  • Saffron

    Great article with some good points.

    One little point for any Canadian readers though. According to our tax laws up here, businesses have to report/claim all gifts like gift baskets for their monetary value with Revenue Canada.

    The only thing they don’t have to report is gift cards, so every Xmas and at the end of every big contract that’s what I hand out with a nice card.

    I don’t know if other countries have the same rules in their business tax codes though.

  • dave

    I’ve never received extra work, or a referral based on giving gifts at the holiday season. A strong portfolio and a never give up attitude however has landed me several wonderful clients!

  • good article which help me a lot and great points

  • Brett Widmann

    Gaining client loyalty is very important. These are great tips on how to do so. Thanks!