The digital marketing world is quickly evolving. The invention of site audit tools is quickly revolutionizing the digital marketing sphere. With technical SEO site audits, you are able to spot errors. SEO audits is all about technical performance as well as website factors. In the modern world, the business sphere has witnessed google announcements like JavaScript crawling support, search results, as well as search result features. Therefore, it’s important to take into account technical items when conducting your site’s SEO audit. Among other things, these pieces of data will help validate crawlability, indexing, and maximize your site’s visibility when it comes to organic search results. With that in mind, here are the pieces of data you need when analyzing your Technical SEO with a site audit tool.

Mobile Web Crawling

Google has made it clear that a good number of its searches are based on mobile friendliness. Therefore, the decision to migrate to the mobile-first index is inevitable. Thus, when doing your technical SEO audit, you need to review if your site is accessed by Googlebot and how smartphone crawler from google functions. With mobile web crawling, you are able to spot errors, redirects, as well as blocked resources. It’s like conducting a mobile-friendly test to your site. This is the auditing tool we use to analyse our technical SEO.

JavaScript Crawling Behavior

A few years ago, Google managed to execute JavaScript—a vital step towards understanding pages. This makes it necessary to go for JavaScript crawling behaviors if you are looking to make your site better.  Thus, when conducting your SEO audit, you should determine if your site relies on JavaScript to ascertain its accessibility by Google.

Organic Traffic

Organic traffic matters. Therefore, when analyzing your technical SEO with an audit tool, it’s prudent to determine the organic traffic your site is getting. Here is how to go about it:

•      Go to Google Analytics
•      Set the dates (i.e. in the last 6 to 8 months)
•      You will get the true picture pertaining to how your organic traffic has been trending—either positive or negative

AMP configuration

Explicitly designed as a simple HTML version of webpages, AMP configuration is an important piece of information you need when doing your SEO analysis. AMP configuration rates help you determine the mobile speeds of your pages and offers you the flexibility when it comes to improving your existing pages.

HTTPS Configuration

Your website needs to be secure. With HTTPS, you can make your website as secure—a key step towards improving customer experience. So, when analyzing your site, have its HTTPS configuration. It’s also vital to ascertain whether the previous HTTPS migration was done based on SEO best practices.

The Bottom-Line

It’s time to conduct a meticulous SEO technical analysis of your site to improve customer experience. With an audit, you are able to spot issues and determine opportunities for improvements. Therefore, the next time you embark on an SEO audit analysis, focus on the above pieces of information.