Are you looking to unleash your creativity as a professional in the design industry? Do you feel unsure as to where exactly your skills and talents can be applied? You’re not alone. After all, the word “design” is used in a wide range of fields that only continues to grow as technology and innovation evolve.

With the birth of a new industry comes the need for creative experts with a certain set of skills. However, the fundamental goal of the designer never changes: to service the people who develop products and experiences that satisfy the target audience. Listed below are some insights on the most popular types of designers.

Graphic Designer

Graphic designers use software to create visual elements that convey ideas. Today, graphic design is in itself an umbrella term that covers everything from logos to packaging to concepts and more.

Their designs are used in multiple areas of business, including marketing, production, and advertising. Good graphic designers are able to capture the target audience’s attention and entice them to take action. It’s a highly in-demand profession that combines both technical skills and artistic proficiency.

Motion Graphics Designer

As the name would suggest, motion graphics designers create dynamic images instead of static ones. This industry involves a wide variety of work, including product demonstrations, movie title sequences, animated videos, and dynamic promotional content.

Product Designer

Contemporary product design can be defined as the process of creating a sellable physical or digital product. To achieve this, the product must solve a common problem and create a satisfying user experience. This involves analyzing the current market before putting together something that effectively satisfies a prevalent need.

Product design encompasses many fields and the design process can vary. For instance, in the massive electronics industry, a successful product not only looks good but also performs well enough to make it the preferred choice against competing products in the same category.

Electronics designers use specialized software to make their jobs easier. Due to the complexity of modern devices, the software is often dedicated to creating a specific component. The circuit board, for example, is typically designed using PCB software such as Gumstix, which is made to be as accurate, user-friendly, and efficient as possible.

Web Designer

Another skillset that’s in massive demand right now is that of a web designer. Every business needs a website that attracts its target audience and motivates them to buy their products or services. Web designers mainly code in programming languages such as HTML, CSS, and Javascript to make their ideas come to life on the internet.

Industrial Designer

Industrial designers develop concepts for everyday products in a multitude of industries. This includes vehicles, toys, home appliances and a myriad of other products for both consumers and businesses. Their work is similar to that of a product designer, involving stages such as research, initial sketches, and then more complex, software-aided designs.

Conclusion

There’s bound to be a specific area of design that you see yourself being most proficient in. Don’t forget to consider how much you’ll enjoy designing in your chosen field, which is just as important as being good at what you do.