Tips for Creating Great Visual Content

It has been proven that people are attracted more to images than text. As a result, many companies are now increasingly using photos, videos and infographics to market their products and services. The good news is that you don’t have to be a professional photographer or designer to come up with great images.

Here are some tips for getting started with visual content:

Make use of DIY design tools

Nowadays, you don’t have to hire a professional to create visual content for you. In addition, you don’t have to learn complicated programs such as Illustrator or Photoshop. There are numerous DIY design tools you can use to create professional-looking images within minutes. One of the most popular tools in the market is Visme. This cloud-based presentation tool can be used to create short animations, banners and infographics. This visual content generated can be downloaded for offline use or shared online. Another tool worth exploring is Canva. It comes with a wide range of pre-designed templates which you can choose from, as well as the ability to upload your own images.  In addition, this tool offers features such as styles, texts, fonts and filters.


Install mobile apps

There are a wide range of apps out there which you can use to create visuals for mobile devices. If you are an iPhone user, you will love Word Swag. This app boasts a unique typomatic engine technology which allows you to create custom text layouts within minutes. The makers of Word Swag have also developed Videohance which can help you generate customized videos. Another tool which you can use to add artwork and text to your images is Over. This app is available on Android, Google Play and iPhone. Little Moments is yet another awesome photo sharing app. It boasts a wide range of awesome features such as custom filters, icons, quotes, colors and fonts.

Design branded templates

When it comes to visual content marketing, it would be advisable to create several branded templates which you can use for different purposes. This could be promoting a product launch or event. It would be advisable to hire a professional designer to create these templates on which text can be overlaid. Don’t forget to add vital elements such as your company URL, colors and logo.

Ask fans to contribute

Besides creating visual content yourself, you could consider encouraging your fans to share visual content about your brand. When your fans share such content, they are likely to influence the purchase decisions of their friends. For instance, if you own a clothing store, you could encourage your customers to post photos of them wearing your outfits. In addition, ask them to include an appropriate hashtag as well as a link to your site. To encourage participation, offer a prize for the photo with the most likes or shares.


Mars Cureg

Web designer by profession, photography hobbyist, T-shirt lover, design blog founder, gamer. Socially and physically awkward, lack of social skills, struggles to communicate with anyone who doesn't have a keyboard. Willing to walk to get to the promised land. Photo and video freelancer, SEO. Check out more on my Google+

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