Website design is one tricky ordeal to study, particularly because not only do you have to assess what you want to produce but what people will think of it as well. This is much more challenging if you want to make a new web design for a brand, as there’s the added factor of making sure brand imagery is consistent and it can entice leads into actually converting into customers. For this reason, it’s essential to look for an expert that combines high-quality web design with an SEO strategy. For instance, if you look for Web Design Surrey agencies, you will find many great companies that offer excellent services and certified results. So what’s making creative digital agencies not throw everything the bus?

It’s probably because having good web design actually has a lot of potential benefits for your company in the long-term. SAG IPL numbers indicate that almost two-thirds of people are more inclined to stay in websites with beautifully-designed content, and 48-percent of people said website design is perhaps the most important factor when deciding on a brand’s credibility. In fact, a website design optimized for creativity can actually potentially make a 113-percent boost in visits and 117-percent in clicks.

Given the above, it actually all boils down to how fun and imaginative the process of web design can get. It’s technical, and it requires a lot of research – but once you get the hang of it, web design can actually become an interesting exercise of creativity, research, and a bit of analysis. In this article are some web design tips and tricks from a creative digital agency that might potentially get you the returns you’re looking for. How are you going to achieve these, however? Here are tips and tricks from creatives in the biz:

• Image is the key. Good website designs rely on good images, and as such it’s important to try amping up your imagery game by selecting images that complement not just your pieces, but also the kind of style your website has. This allows you to add a new artistic “flair”to your website that makes it stand out. The same applies when getting images – a lot of images may apply to your website, but which fits your interests best?
• Space directs the flow. A lot of people say if you have a lot of white space in your website, you’re wasting valuable programming space. However, if used efficiently, white space can actually be put to your advantage as it grabs the attention of readers and points them towards where they need to go in the website.
• Larger fonts get attention. Try to utilize larger fonts, especially with headings, in order to grab the attention of your readers. It’s also important to make sure your content is readable on smaller screens and mobile devices, and as such it’s actually starting to become a common trend for a minimum font size of 18 for font text in pages. Try to consider this option if you want a mobile-optimized website.
• Put sidebars on the bench. On principle, sidebars are there to be used for navigational purposes, though it appears not a lot of people actually use them. ConversionXL numbers indicate that sidebars rarely attract engagement, so this might be ruining your design. Try removing sidebars from your design unless you really think you need one. Instead, try checking if there are ways to make sections of your website more accessible.
  
• Try to go analog on designing the website: Instead of directly coding the website, try to go the old-fashioned way. Plan with your peers using the classic pen and paper approach, and then slowly build the website layout and appearance in an image editing software. Only then have someone program the website into its working form in order for you to check. This step-by-step procedure might be long, but it can greatly help save resources as you can meticulously plan your website’s appearance.
• Don’t hesitate to check style guides. True enough, your website should be unique in terms of aesthetics. However, if you’re impressed with the particular layout of a particular website, try to check if they have style guides available online. Some like Google actually “released” its own variant of its style guides that can be used by others as reference for training or for their own websites. Try to mix and match concepts that you think might work, so you can see if you can apply these to your current setup.

Conclusion:

When it comes to web design, it’s important to remember that it’s a matter of finding the right blend between technical concepts and creative execution. Surely, you have to follow webmaster guidelines and ensure factors such as page time, navigation, and user experience are up to par with the best in the biz, but it doesn’t limit you from having creative control with the kind of website you want. Trust your instincts, your research, and your creative team and don’t stop until you create a website design that for you is just right. If you find your struggling you can opt for help from professionals like em creative/digital – A creative, marketing & digital agency for that extra help.

Mitch brings extensive traditional and digital marketing experience across a variety of industries including retail, non-profit, sports, hospitality, startups and ecommerce in both agency and client side environments. With a passion for driving conversions based on an client’s needs and objectives, Mitch uses data to develop a strategic approach to deliver successful SEM and social media campaigns via em.com.au. This comes with a sound approach to SEO, leveraging best-practice principles and conversion rate optimisation. Mitch holds certifications in Google Analytics and Google AdWords (specialising in Search, Display and Mobile Ads).