Your Complete Guide to Boosting Website Conversions
If you need to boost website conversions but you don’t know how or if you are sick and tired of watching your customers drop off your site every other page then you are not alone. Thousands of business owners go through this every single day, but if you want to put an end to it then there are a couple of things that you can do about it.
Limit Your Fields
When you have an email opt-in form or when you have a contact form, it is very important that you limit the amount of fields that you have. When you do this, you can easily see an increase in the amount of customers who choose to contact you about a product and you can also boost your conversions as well. A lot of people don’t like to buy something if they have questions, but they won’t come to you with those questions if they have to go through a lengthy process.
Give them a Guarantee
It’s very important that you give them a no-questions asked return policy on any purchases they make. There is a high chance that your customers won’t return their products unless there is something wrong anyway, but this helps to give them the peace of mind they need to trust in your company. This is also a great way for you to appear more reputable as well, so do keep that in mind.
State the Benefit of Your Products
It helps to list the benefits of your products on the site, but if you can’t do this then you should at least consider listing the bonuses they get when they make their purchase, such as a free mug or a free reflective logo of your company. At the end of the day, you need to show your customers why it’s important that they buy from you and what they will get from parting from their money.
If your website is not everything that it could be then you could be seriously missing out here. You have to make sure that your company image is completely on-point, even if this means undergoing a complete re-brand. You may not be able to afford this, but it is completely essential to your brand. If you want to get around this then consider taking out some poor credit business loans until you can get things back on track again. This is very easy to do and it could be the one thing that you have to do in order to get things back on track again.
If you find that you are constantly putting advertisements on your site in order to get more money then this can easily deter your customers. You may find that customers click-off your site in order to avoid advertisements, and when they do they will just go to one of your competitors. To avoid this, all you have to do is take the advertisements down from your site to stop this from happening.