6 Reasons to Redesign Your Business Logo
A logo is a very important visual representation of your brand or business. It reflects your identity and helps you stand out from the competition. Your logo will make it easy for customers and prospects to recognize your product or service. However, though retaining the same identity is advisable, there are times when redesigning your logo would be the best option for your business.
Here are some reasons why you might need to consider a logo redesign:
1. Similarity with other logos
At times, you might realize that your logo looks very similar to another in terms of proportion, color, shape or arrangement. This similarity would therefore make it easy for customers and prospects to confuse your business identity with another company’s identity. In such a situation, it would be advisable to redesign your logo. A few adjustments and tweaks can help make your logo distinctive again.
2. A complicated design
When it comes to logo design, simplicity is the key to success. People should be able to remember it easily and understand the message it conveys. However, some logos are designed with unnecessary images, fonts, colors and elements, thus making them too complicated. If the feedback from customers and prospects indicates that your logo is too complex, you should consider redesigning it.
3. A business merger or acquisition
Business mergers or acquisitions have become very common in the world today. A good example is when British Petroleum (BP) and Royal Dutch Shell (Shell) merged to form Shell BP. Or when Glaxo Wellcome came together with SmithKline Beecham to form Glaxo SmithKline (GSK). In such instances, you will need a new logo design to represent the new change.
Creating a business logo can be a very costly affair. When starting out in business, you might have to settle for a less-than-ideal logo since you can’t afford the services of professional designers. However, as your business grows, you could consider upgrading your logo. This will help create a better impression for your business or brand.
5. Social media compatibility
Social media marketing has become increasingly popular with many companies all over the world. As a result, it is important to have a logo which will work with different social media platforms. For instance, you need something which can be adjusted in size and still remain recognizable. Therefore, you need to test your logo on various platforms to ensure that it is social media friendly.
6. Following the trend
Trends in design are always changing in our world today. What was popular and sought after 10 years ago might be seen as very outdated today. It is therefore very important to stay updated on the trends in your industry. You might need to adjust your logo from time to time in order to keep your business or brand fresh. This will help you keep abreast and even stay ahead of the competition.